The zero fees model (I was there at the inception) depended on the original bums-on-seats EFTS funding: mo' Bums, Mo' Munny. It's easy to see that, with the injection of an initial capital sum to enable the show to get through the first year or three, the EFTS funding would let it wash its face thereafter provided sufficient bums - er - students - were garnered. The funding came from the community (Mayor Tim had a hand in that), the students came - good advertising, tight cost control and well-delivered courses, and the rest is history. The students, needless to say, came at the expense of competing institutions. And the Auckland branch? It's the same reason as banks used to get robbed - it;s where the Munny (students, carting student per-EFTS funding like little dollar balloons over their heads) is/are.
Of course, it was a classic first-mover-advantage - er - Move. It could not easily be replicated, not least because there were no other tightly knit communities like Southland, prepared to stump up the millions needed to get over that initial hill.
But that explains the Auckland branch.
Oh, and the Management. Well, SIT never got itself embroiled in the wilder reaches of Credential Mania. Unlike, say, Aoraki, which at one point had a Diploma in Aromatherapy on the course list....... never lasted (the course or the institution).....pity the suckers students who Believed....and then Enrolled. Because if yer didn't, ye'd be Larfing yer head off....